SOUND EXPERIENCE DESIGNER
WHAT IS OTOTABI
An Ototabi DirectorⓇ
is not simply a musician who performs.
Journeys, places, people, time and space.
It is the work of reading the history, culture, atmosphere and feelings that flow through them,
and turning them into “memories of a lifetime” through music.
Excursion trains, hotels, local culture, brand spaces and home concerts.
By designing the sound, words, flow of time and movement of emotion each place needs,
I create “moments that move the heart”
and “unforgettable experiences
that become part of your life.”
That is the work of an Ototabi DirectorⓇ.
THE ORIGIN OF OTOTABI
The human heart
is deeply moved by sound.
The music of a film that brings us to tears.
Someone’s words that give us courage.
Invisible vibrations that make the heart tremble.
All of these are the power of “sound” that reaches us through our ears.
It is music, it is words, it is vibration.
Sound moves the human heart.
I layer that “sound” onto travel.
The history of the land.
The hopes of its people.
The sound of the wind.
The murmur of flowing water.
Not only the scenery before our eyes —
by painting the stories that flow through a place in music,
a journey becomes a “moving experience.”
That is Ototabi — journeys of sound.
Earth, water, wind and light.
I turn that energy
into the emotion of travel,
and into memories of a lifetime.
JUN-EI OHSAKO
Going beyond his work as a performing violinist,
he is an artist who connects “journeys,” “places,” “time” and “human emotion” through music,
designing “moving experiences” that are etched into life as lasting memories.
He discovers the inherent appeal and value of companies and events,
and through planning and direction, branding and concept design,
produces moving experiences that touch people’s hearts.
Beginning with JR Kyushu’s “SEVEN STARS IN KYUSHU”
and THE ROYAL EXPRESS,
he has been involved in many excursion trains, hotels and local culture projects,
turning travel time and spaces themselves into “stories of life.”
Rather than simply performing,
he reads the history, culture and spirit that flow through each place
and translates them into emotion through sound,
creating “unforgettable experiences that become part of your life.”
Today, working across tourism, culture,
regional revitalization and luxury,
he is pursuing a new kind of value: “designing life through sound.”
WHAT I HAVE DONE
Beginning with the music direction of JR Kyushu’s “SEVEN STARS IN KYUSHU”
and including THE ROYAL EXPRESS,
he has performed and directed in some of Japan’s most celebrated excursion trains.
He has turned “time in motion” itself
into experiences that stay with people for life.
At luxury hotels, exclusive events and brand spaces,
he creates music direction tailored to each space.
Not mere background music —
he designs the atmosphere and emotion of the place
to create “time that stays in memory.”
Reading the local culture and tourism resources of regions across Japan,
he reconstructs them as music, stories and moving experiences.
Through excursion trains, hotels, local culture programs and municipal projects,
he conveys the appeal of each region as “emotional value.”
Family histories, milestones in life, corporate philosophies, memories of journeys —
he turns them into music that exists nowhere else in the world.
Valuing not “ownership”
but “meaning that remains in life.”
SERVICES
Theme music, onboard background music, sound-space design, announcement direction, departure chimes, copywriting and more.
Turning “time in motion”
into experiences that stay with you for life.
For those who cannot travel or attend concerts
because of health or other circumstances,
live music delivered to your home
invites you on a journey through music.
A fully made-to-order musical experience at your home, a hotel, a restaurant, a villa, a cruiser and more.
Attuned to your life and your space,
expressing “the story of your life” in music.
For luxury car brands, hotels, department-store private client events and more,
music direction that embraces each brand’s world.
Not simply a performance,
but “emotional design” that elevates the value of the brand itself.
For companies, regions, tourism and cultural programs,
brand value designed around not “what you offer”
but “what you leave in people’s hearts.”
Through concept development, story design, world-building and promotion strategy,
supporting brands with high emotional value —
brands people “want to visit again”
and “want to tell someone about.”
Not mere advertising or staging:
reading the essential appeal of each company, region or space,
and translating it into “value that remains in the memory of a lifetime.”
Reading the history, culture and spirit of a region,
and reconstructing them as new value that connects tourism, culture and education.
Combining music, film, narration and spatial direction
to convey the appeal of a region as a “moving experience.”
For milestones in life, corporate philosophies, regional themes, excursion trains, hotels and more,
music created just for that place — and just for you.
Expressing a one-of-a-kind world in music,
coloring background music, commercials, PR and your own story with music.
Creating “the soundtrack of your life.”
→ We can also produce a CD that gathers only the existing songs that matter most to you.
The history of a company,
the hopes of its founder,
local culture,
the path of a life.
All kinds of stories,
reconstructed as moving experiences
through “music and narration.”
Not mere documentary footage or explanation:
through people’s words and music that paints the scenes,
the feelings, atmosphere and emotions of that time are brought back to life
and preserved as “memories of a lifetime.”
Available in many forms, including corporate anniversaries, cultural programs, regional revitalization, commemorative projects,
personal documentaries and stage works.
The impression of a town or facility
is not determined by architecture and interiors alone.
Without realizing it,
people feel a space through the sounds that flow within it.
Using music and ambient sound
to bring out the true appeal of a place
and refine the impression of the whole space.
Without large-scale renovation,
sound works on people’s emotions and behavior
to create a more comfortable environment.
Planning, design and operation of sound-based environments
for hotels, tourist facilities, stations, commercial facilities and town development.
Lectures, courses and educational activities on
“the power to create emotion,”
“walking a path where there is none,”
“the power to translate culture” and
“the artist in the age of AI” —
abilities needed in the times ahead.
As ambassador of JTB Royal Road Ginza “Kandō no Hibiki,”
he produces special journeys that blend music, culture and the charm of each region.
Your journey, made to order — a plan created just for you!
Simply tell us where you would like to go, and Jun-ei Ohsako will create the ideal tour for you.
Not ordinary sightseeing,
but “a journey that stays with you for life,”
savoring the history, culture and atmosphere of each place deeply through music.
He also performs as a violinist
in concert halls, stage productions and cultural programs.
Not technique for its own sake:
with “music you can feel as a story” as his theme,
he composes the entire space as a single moving experience.
SELECTED ACHIEVEMENTS
VISION
In the years ahead, I believe the travel industry
will shift from an “experience industry” to a “transformation industry.”
What matters is
not “what you experienced,”
but “how your heart was changed by that time.”
Through music:
Journeys into life.
Travel time into memories.
Local culture into emotion.
Jun-ei Ohsako
takes on the challenge of creating a new kind of value: “designing life through sound.”
Jun-ei Ohsako | Music for the story of your life.
Ototabi DirectorⓇ & Violinist
Sound Experience Designer